Brand Reputation Management

  “The will to win is worthless if you do not have the will to prepare” – Thane Yost   Implementing Online Brand Reputation Management to manage an organization’s online reputation is like saving a computer from malicious  Trojans , which intends to gain access to an operating system and cause havoc. The most proactive step to prevent devastation is by installing authentic anti-virus in the system. Similarly, an organization needs an authentic and prominent digital presence in order to protect against unforeseen circumstances that require  Online Brand Reputation Management .   These seven proactive steps will help ensure you build a positive presence and mitigate the adverse effects of negative links.   (1) Google your website:   Google your organization’s name and negative keywords associated with it to obtain the very first reflection of your online image. Online Brand Reputation Management and  digital marketing experts  concur that Goo...

Reputation, by its very definition, is a nebulous, intangible and  complex concept . Trust, along with an excellent reputation as a legal resource, cannot be directly measured like income and expenses.  An attorney’s reputation and credibility matter more today than ever before. Clients prefer to retain attorneys and firms with strong and positive reputations. The internet democratizes information and increased competition from both the attorney next door and cost-effective digital legal platforms, such as LegalZoom, Rocket Lawyer and Nolo.   Partners at large law firms and solo practising attorneys alike may overlook the importance of maintaining a digital presence, especially given their day-to-day priorities. The most astute attorneys recognize that a quality brand and strong online brand reputation management in place are their greatest assets.  A quality presence online is a competitive advantage. Attorneys with  stellar reputations  gain trust from p...