Brand Reputation Management

  The wait is over, as we are here with the second part of this post.  Online Brand Reputation Management for Clients: Internet Defamation & Reputation Repair   Internet defamation is a growing area of concern for clients, but also an opportunity for attorneys. Quantifying the monetary impact of reputation lost or gained is subjective. Following the landmark case of Sue Scheff, the legal community has taken notice of internet defamation case. Sue and her company, Parents Universal Resource Experts (PURE), provided referral consulting for families of teenagers with behavioral problems. After a disgruntled client posted online that she was a “fraud” and “con artist,” she sued for defamation in Broward Country Florida court. In November of 2006, Sue Sheff won her internet defamation case and was awarded $11.3 million dollars.Online, you are guilty until proven innocent. Consequently, it is challenging to overcome negative press. If there are only two pages of search eng...

Reputation, by its very definition is a nebulous, intangible and complex concept. Trust, along with an excellent reputation as a legal resource, cannot be directly measured like income and expenses.  An attorney’s reputation and credibility matter more today than ever before. Clients prefer to retain attorneys and firms with strong and positive reputations. Hence, Online Brand Reputation Management is important.   The internet democratizes information and increases competition from both the attorney next door and cost-effective digital legal platforms, such as LegalZoom, Rocket Lawyer and Nolo.   Partners at large law firms and solo practicing attorneys alike may overlook the importance of maintaining a digital presence, especially given their day-to-day priorities. The most astute attorneys recognize that a quality brand and strong reputation are their greatest assets. They understand the value of doing Online Brand Reputation Management .  A quality presence ...

This is the second part of this blog. Part 1 was posted priorly.    The world is literally at our fingertips.   So how can we protect our reputations? It starts with Online Brand Reputation Management . Google searches are very important.    Every internet search yields a search engine results page (SERP). Every second there are 63,000 Google searches, and every day there are 5.5 billion.   People perform these searches for countless reasons. They may be googling themselves or looking for their next investment manager. They might even be googling you. After all, it’s a fair bet that anyone to whom we hand our business card will search online for more information. Positive online reviews from real clients will foster trust with prospects and referrals. Conversely, negative hits to our online reputation will quickly damage our offline one. Hence, Online Brand reputation management is necessary.   Search engines employ complicated algorithms. If a negati...

  “Identity will be the most valuable commodity for citizens in the future, and it will exist primarily online.” — Eric Schmidt   Online Brand Reputation Management is very important as Reputations are everything.   Many of the opportunities presented to us come based on our reputations.   Yet reputation is an intangible, ambiguous, and complex concept. It involves impressions, emotions, and perceptions encompassing the estimation in which a business, person, or thing is held by a specific group or the public at large.When something is so important, managing it becomes crucial. This is where Online Brand Reputation Management comes into picture.    Businesses grow and succeed through their reputations. A digital presence and online communication strategy are not just part of a company’s reputation, they form the firm’s foundation — the most critical component to its survival and growth.   But compared with traditional brand marketing, Online Brand re...

Let’s continue from where we left of in the previous post!  4) Remember: When You’re Online, Your Personal Life Isn’t Personal  The COVID crisis has turned our living rooms into our offices, and the personal and professional are now more blurred than ever before. The privacy settings of your personal Facebook account may be set to “friends only,” but the blurry-eyed photo of you at your buddy’s bachelor party could be wide open and available to the world.   The same goes for your wedding announcement, your name in the church bulletin, your recent political or nonprofit donations, your speeding ticket mentioned in the local paper’s police blotter, or any number of other things. If you have never done an inventory of your online reputation, I suspect you’ll be surprised, and perhaps a bit frightened, by what you find. Which leads us to our next point…   5) You Must Control What You Can Control When it comes to the online environment, there are a number of things you si...