Brand Reputation Management

As the CEO, CFO, or CTO of your company, there’s no shortage of tasks that fall under your purview. But there’s one specific activity that you may not think of until it’s too late: online brand reputation management . Why does online brand reputation management matter? Just as most people Google the name of a company prior to doing business with it, the same is done for the individuals we do business with. And the way they choose to interact with you (if at all) can be heavily influenced by what they see on the first page of search results. Let’s take a closer look at the 7 things that, as a C-suite exec, you must know when it comes to online brand management reputation . 1) Your Online Brand Reputation Management Matters As an executive of your company, it is IMPERATIVE that you do online brand reputation management for yourself because it can have a significant impact on your business and your bottom line. This is no exaggeration. Imagine this scenario: You’re considering two bou...

What do you do when you want some information? You google it – and every single second 67921 people do the same. Indeed, our next story starts online: and just like 68% of online experiences do, it starts with opening a search engine and typing in some words.   Jenny’s journey Imagine Jenny. She is Director of Communications and recognizes her company needs help with social media advertising. She goes online to search for “digital marketing consultant”, and stumbles upon an interesting article on targeting online audiences. Jenny is interested and spends the next hour reading his blog.   The first part of Jenny’s story illustrates what  search engine optimization (SEO)  can do for a business. Search Engine Optimization is an online marketing technique used to improve content and make it discoverable for search engines. Had it not been for the interesting blog post written and optimized for the phrase “digital marketing consultant”, Jenny woul...

    Why Your Online Brand Reputation Management (OBRM) is Everything?   The Digital Revolution explains the transformation from electronic, mechanical, and analog (technology) to digital technology. Every day people are empowered with unfiltered information and global communication access from a device that fits comfortably in the palm of their hand. Never before have consumers had so much influence and power at their fingertips. The emergence of social media allows negative comments to be shared and circulated among large numbers of internet users. Consumer confidence depends on positive press. Businesses must take proactive measures to build a positive brand identity; they must also prevent and address negative or defamatory content. Google and other Search Engines have made it easy to search for anything online. The viability of business depends on its online brand reputation management . Online Brand Reputation Management finds its significance in...