Online Brand Reputation Management tips for Crisis Management
There are many digital crisis management problems that can be solved with the help of Online Brand Reputation Managment . If the issue or review is not on a big stage such as RipOffReports.com, they may be easier to get rid of. Here are a few tips for dealing with negative reviews popping up on Google searches. 1. Organize the Response Be “short and sweet” when you respond to negative publicity. Avoid using the company name, because you do not want it to pop up on search engines. “Our company” can be used instead. This is a good practice of Online Brand Reputation Management . 2. Your Best Offense Is Defense for Negative Reviews A PPC campaign is a necessary step to take, but it is not a long-term solution. You must expand and promote a huge campaign using your company’s PR department to distribute positive publicity about your brand. This content must specifically cancel out the negative keywords used in your negative reviews. This allows your positive content...