How to do Online Brand Reputation Management and Reduce Negative Reviews(Part 1)

 Online Brand Reputation management maintains and enhances your brand name when obstacles step in your way. They can turn negatives into positives, and with a properly solution-oriented team, there is no problem that can’t be solved.

 

With people and competitors breathing down our necks looking to find our flaws and exploiting them, it is essential to have a reliable online brand reputation management  strategy in order to fend off these online foes.

 

The sooner you begin with online brand reputation management, the faster you will earn a respectable reputation through trial and error.

 

1. Purchase Related Domain Names

Gather a list of domain names that are similar to yours in sound and spelling, which will protect the competition from creating a nemesis with a similar name.

Purchase as many similar names as possible by rearranging the words and adding simple ones that still relate to your business.

 

2. Gather Online Reviews

You may ask, “why should I be proactive with online brand reputation management?” 

The answer is it will help you gather positive online presence. 

Connect your business with search sites where your potential customers would go to find you; for example, Google + Local, Yelp, CitySearch, SuperPages, and YP.com.

 

3. Your Online Image Must Be Consistent

Envision how you want your image to look and, most importantly, how you want people to look at it. Involving your users with your approach and vision will allow them to be in sync. Consistency is key when responding to and dealing with inquiries.

 

4. Create Alerts

Create Google and all search engine alerts with keywords that you think would imply a bad comment or review about your product so that you are able to handle the situation more effectively. Remember, Online brand reputation management and digital crisis management go hand in hand. 

This is the first part of this blog. Stay tuned for the next part!

 

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